Mobile Apptitude

Fandango has released a BlackBerry application that provides a quick way to browse movies, preview coming attractions, and purchase tickets through the application. The application has three main sections: Movies, Theaters, and Search. The Movies section of the application pulls up current movies based on newly released features, top box office draws, and movies that are playing near a specific zip code. The Theaters lists movie theaters near your zip code and allows quick access to show times and links to purchase tickets. The Search function has a very basic feature set, but gets the job done as far as pulling up movie title results.

Overall there are many helpful movie research features to the application in terms of browsing movies and checking out upcoming movies. Where the application is a let down is in terms of the location settings; which don’t seem to take advantage of the GPS capabilities of BlackBerry smartphones. The ticket purchasing feature works well with a way to store a credit card and Fandango account information in the application. Perhaps the biggest letdown of the application is that it still requires you to print the tickets, show a credit card at the ticket booth, or retrieve the tickets from a Fandango kiosk. The application would be better if tickets could be purchased on the BlackBerry and then a unique barcode was generated which could be scanned directly from the phone to grant theater admission.

You can find more information on the Fandango BlackBerry application and a link to send the application to your smartphone:
Fandango BlackBerry Download Link